Sunday, August 25, 2013

Civil Society Clothing


A few years ago I was shopping at Kohls or maybe it was a JC Penny. Anyway, I remember seeing curtains and the manufacture used “American” it it’s company name.  Their logo was an eagle with a U.S. flag in the background.   I thought that’s very patriotic, so I picked up a set of the curtains to see where they were made.  Sadly, the curtains were manufactured in China and not the U.S.  So I thought to myself, do people really buy into this type of marketing.

So I’ve started taking note when I come across companies that use patriotism as part of their marketing strategy yet manufacture their goods in countries where people are less than free. 

I was shopping at a Nordstrom Rack several weeks ago and came across a nice looking shirt. When I took a closer look I found the shirt was a Civil Society shirt and manufactured in China. On the tag it reads “Civil Society” and underneath that it reads “We The People”. I thought how ridiculous! Here’s a clothing company that uses the Preamble of our Constitution to sell it’s cloths that are made in China. 

Someone should suggest to Civil Society that a more appropriate company name could be Controlled Society since they manufacture their clothing lines in China. Just a suggestion.

I decided not to buy the shirt. Not because I have a beef with China, but because Civil Society misleads people with its marketing.

I hope most people recognize there is something fundamentally wrong when a company brands itself as patriotic and yet chooses to manufacture its goods in other countries.